Strategy, Innovation, Sustainability

How to take advantage of the Multi-billion Israeli-UAE trade deal

Interview of Prof. Laurent Marliere,

Expert in doing business in the Middle East

Which asset classes will benefit from the deal ?

The whole GCC is transforming from an oil economy into a non-oil economy. One of the cornerstones of the ambitious sovereign “Vision plans” operated by those countries rely on digitalization.

On the other side, Israel is the Silicon Valley of the Middle East with a tech and start-ups scene.  Israel punches way above its weight in the digital economy.

The immediate roadmap is thus technology.

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